The popularity of the United States as a study abroad destination for international students has decreased, according to CarringtonCrisp’s Business of Branding study conducted in association with EFMD.
Of those responding to the study, 50% considered the United States as a study abroad destination, a continued decline from 62% in 2018 and 67% in 2017.
Despite this decrease, it remains the top study destination world along with the UK, which has also decreased from 52% to 50% in the last year.
The study, which was conducted in November and December 2018, collated data from a total of 1,0006 respondents drawn from 64 nationalities.
The respondents were made up of undergraduate students (49%), Masters students (19%), MBA students (9%), PhD/DBA students (7%), Faculty (8%), Professional staff (7%) and others from a variety of business schools.
Andrew Crisp, the study’s author, commented: “While both the US and UK have political turmoil, there are a number of factors at play with cost being key.
“Fees have risen in both countries, but a strong Dollar compared to a weak Pound has given the UK an advantage in attracting international students.”
Gender a major factor in influencing study abroad preference
Preference seemed to be skewed by gender in the study with the United States proving more popular with men (52%) than women (49%).
Ireland, New Zealand, Canada, Australia and the UK, conversely, proved to be at least 5% more popular with women than men.
Offering a reason for this, Crisp said: “Personal safety may be driving some of the attitudes as to where to study, with some countries viewed as safer than others.
“When thinking about where to study, the perceived safety of a location is more important to women (20%) than men (14%).”
As part of the survey, respondents were given ten statements to gauge their perceptions of 15 different countries.
The UK came out top for having a good range of universities and business schools (86%) and being seen as welcoming to international students (66%).
The least welcoming countries were Spain (38%) and France (33%).
The study also revealed that Germany’s economy was perceived as strongest (74%), while Australia offers the most attractive lifestyle (80%) and sense of adventure (76%).
Crisp concludes: “The study underlines the power of perception and how this influences the choices people make, even if the reality is sometimes different.
“The challenge for business schools is how to capitalise on their country’s positive perception, as in the sense of adventure for Australia, or try and counter the negative perceptions, such as how welcoming it is in the case of Spain and France.”
Pic: Nik Shuliahin
Kate Frazer is a reporter for Global Education Times with a focus on UK/Ireland and North American education news. When she is not writing for GET News, Kate spends her time as an English and Maths tutor, and is currently pursuing her PGCE in Secondary Mathematics.
You can reach her at: email@example.com