Learn@Forbes launches online digital marketing courses
Online learning platform Learn@Forbes has announced the launch of its new digital marketing specialization with nine courses.
Learn@Forbes, which was created by a collaboration between edtech company Zovio and Forbes Media, provides professionals with an alternative to traditional degrees on its e-learning platform, and said these courses will cater to the increasingly prevalent global digital marketing demand.
According to the edtech institution, a Google report indicated that digital transactions took place on mobile devices more than 40% of the time, while Campaign Monitor research also discovered that each dollar invested in email marketing resulted in an ROI of $38.
Additionally, the institution said ZipRecruiter recorded that the demand for digital marketing professionals was significant, with more than 110,000 digital marketing jobs currently available with a national salary average of $60,583.
Learn@Forbes digital marketing specialization to consist of 9 self-paced courses
Interested students will have access to nine self-paced courses on digital marketing as part of the Learn@Forbes specialization. The course-list will include, Content Marketing, Conversion Rate Optimization, Digital Marketing Strategy, Email Matters, Internet Marketing Fundamentals, Intro to Web Design and Creation, Social Media Marketing, The On-Page SEO Guide, and Webinar Marketing.
Commenting on the development, Dhiraj Bansal, Chief Operating Officer at Learn@Forbes, said: “Today’s digital marketing professionals are masters of messaging across multiple platforms and channels.
“The Learn@Forbes Digital Marketing Specialization has been designed to provide the skills and confidence to help learners succeed in this growing industry.”
Forbes specialist certificate to be issued upon successful completion of courses
Learners will receive a Forbes Specialist Certificate of Completion upon finishing the program.
Currently, the institution is offering a 14-day free trial for those that would like to start the Digital Marketing Specialization, while others can take advantage of Learn@Forbes subscription plans which start from $12.50 per month.
Emaido Affia is a Nigeria-based reporter for Global Education Times who covers stories from North America, MENA and Africa for the publication. Emaido is an experienced journalist and is also a lifestyle blogger in her free-time.