Ahead of the Beijing 2022 Winter Olympics, Education First have become the Official Language Training Services Exclusive Supplier of the event in February 2022.
Education First (EF) are the first Official Exclusive Supplier Beijing 2022 to be signed.
Director of Beijing 2022’s Human Resource Department, Yan Cheng, welcomed the new signing. He stated: “Education First’s long history in China and rich experience in providing language services at previous Olympic Games gives us confidence that EF will be a great partner to support our language training efforts for Beijing 2022.”
“Beijing 2022 and EF will jointly develop training plans and organise a range of tailored and practical programmes for our paid staff, National Technical Officials and volunteers, to help them adopt a global view and enhance their language abilities.”
EF China CEO Jacob Toren said: “As the Games return to China, EF is honoured to work with the Beijing Organising Committee again. EF’s mission of opening the world through education is fully aligned with the Olympic Movement’s promotion of international cooperation and cultural exchange. We are excited to continue building a legacy of language learning in China.”
EF intend to draw upon their vast experience within the Games specifically to develop a language training programme focusing on sustainability and legacy and in-line with ‘Olympic Agenda 2020’.
Education First joins other partners in Beijing 2022 Marketing Programme
Since launching in February 2017, Beijing’s 2022 Marketing Programme has signed nine Official Partners. Partners signed include: Bank of China, Air China, Yili Group, ANTA, China Unicom, Shougang Group, CNPC, Sinopec Group, and State Grid.
There have also been a total of five Tier-two Official Sponsors signed. These include: Tsingtao Brewery Co,. Ltd., Beijing Yanjing Brewery CO., Ltd., Yihai Kerry Group, Beijing Shunxin Agriculture Co., Ltd., and Cultural Investment Holdings.
Photo: Cui Jun – Beijing 2022